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Friday, April 3, 2009

Communicating Clearly In Writing: Important To Achieve Success

“You can have brilliant ideas, but if you can’t get them across, your ideas won’t get you anywhere.”

—Lee Iacocca,
former CEO of Chrysler

What is your game plan, and does your team know it? Just like a coach in sports, you as manager are charged with guiding a team of individuals toward its collective goal. Successful execution depends on your capacity to communicate this game plan clearly.

You need to be sure all team members read from the same playbook. Each player’s role and responsibilities must be meticulously defined. The coaching and instruction you give must be delivered accurately and with the right timing. Nothing good happens if communication falters. A championship-caliber game plan is worthless if the coach sends the wrong signals to the players.

If you are reading this blog to improve your ability to communicate, you obviously see the link between strong communication skills and career success. Here, you will find advice for developing your own “communications playbook.” It is not intended to be exhaustive, and its aim is simple: to provide digestible bites of information to help you gain confidence and master the art of both written and oral communication. No matter how high-tech and diverse communication technologies become, they can reach their full potential only when used by a good writer or speaker.