Concreteness refers to being more specific, definite, and vivid rather than and general and repetitive. The main benefit of being concrete is obvious that the receiver knows exactly what is required or desired. The other benefit of being concrete is that the reply might be in the same way that may be interrupted by you as the receiver.
Concreteness comprises of the following points:
a. Using specific facts and figures
Examples:
- General, Indefinite: She’s a brain; Concrete, Precise: Her percentage have increased from 84% in S.S.C to 88% in H.S.C
- General, Indefinite: Eastern Europe is making progress in obtaining investments; Concrete, Precise: In 1990, investments in Eastern Europe were about US $30 million; today that figure has increased by 12%.
b. Put Action in your verbs
Examples:
- “The Principal Has decided” is more specific then “A decision has been made”.
- “You will note” is both personal and specific than “It will be noted”.
Examples:
No Literal and dull More vivid and image-builder
- His work in group was exemplary He could be called the “The spark plug of the group”
- The results are very good this year and are expected to be very good next year.
- The results this year have been excellent and we expect them to touch the mountain in the coming year.